A recent study showed that of Twitter's 450 million active users, 79% follow brands to see their latest updates and content. But what are the best Twitter features that you should be utilising?
As a top platform for brand interaction, Twitter is constantly updating its features to provide the best tools for promotion, helping brands find new ways to connect with their audiences.
Here's breakdown of top Twitter features that can help your business, and how you can make the most of them.
- Scheduling Tweets
- Quick Promote
- Twitter shopping
- Moderate this post
- Utilising Twitter trends
- Customising Tweet alerts
Have you ever wanted to post a Tweet at the weekend but been hesitant to log on outside of your working hours? Or you've found an important topic to comment on while scrolling, but it's ate at night and you know your audience could miss your post entirely.
Twitter Scheduling lets you schedule your post for any chosen time within the next 18 months – meaning you can continue posting no matter where you are or what time it is.
Just click on the calendar icon when you go to compose your Tweet, and from there you can specify when you want your Tweet to be sent. Hit save and it's ready to go for the time you've scheduled.
If your brand wants to promote content without the lengthy process of setting up a campaign, a great Twitter feature to use is Quick Promote. This tool enables you to promote your Tweets in just a few clicks, offering a timesaving option that won't eat up your budget.
Quick Promote shares your Tweet to users similar to those following your brand, as well as any other users who have shown interest in the topics you mention.
During the promotion, you'll be able to see key post insights like how many people clicked through the post to your website and any retweets the posts received.
For this reason, Quick Promote is a great method to test which posts resonate most with your audience, so you can make performance-based decisions before launching more goal-based campaigns – ensuring your money is spent wisely and effectively.
To use Quick Promote, just follow these steps:
- Find the Tweet you wish to use and click the “Tweet Activity” button.
- Click “Promote this Tweet” and select your budget and duration you want to promote for. You'll et an estimate of how many impressions and engagements you'll receive as you configure these options.
- Finally, click “Create Promotion” and once your advert is approved your Tweet will begin showing in user timelines.
One of Twitter's newest features, Twitter Shopping is an integrated shopping tool that allows brands to create shoppable profiles for customers to purchase their products.
It's completely free to use and gives your brand the space to upload up to 50 products to display on your business profile.
Your customers can then scroll through the product carousel and make any purchases quickly via the in-app browser. This opens the door for new purchase opportunities, as you can get your products seen by much wider audiences than your website alone while the integrated shop streamlines the buying process.
Another useful feature within Twitter Shopping is the Shop Spotlight, which lets you set up dedicated product showcases which are then pinned to the top of your brand's Twitter profile. This is a great space to highlight new product releases and restocks and helps to inspire your audience to purchase immediately upon clicking your page.
Moderate this post
Your brand is often associated with what it is surrounded by. Irrelevant, bizarre, or even offensive responses to your Tweets could be the difference between a customer choosing you or a competitor.
Moderating replies on your Tweets allows you to control who jumps in on the conversations you start and is a great Twitter feature to keep your comment section professional.
By clicking “Moderate this post” you can switch who can comment from everyone to only the people you follow or even just those directly mentioned in the Tweet itself.
The important thing about this Twitter feature is that it does not affect your visibility, as people who can't reply will still be able to view, retweet and like your Tweet – but you're still able to control those harmful comments that could have a negative impact on your brands' reputation.
Utilising Twitter trends
Keeping up to date with trends can be one of the biggest challenges facing businesses. It's easy to fall behind and miss important conversations that could push your business into the view of potential customers.
The “What’s Happening” section on Twitter offers businesses an overview of current trends, updating frequently based on various data – like sudden popularity spikes in hashtags.
You can also set up your “What’s Happening” section to display what is popular in your local area or with the people you follow, to get an overview of more specific trends local to you.
Jumping in on trends isn't just great to connect your brand with what is happening in the world. Commenting on current events can show your audience how aware you are of social issues and, when done well, can set your brand as a thought leader within your industry.
Customising Tweet alerts
Twitter released statistics showing an average of 6,000 Tweets get posted… per second. With such an enormous number of Tweets to filter through, it's likely you'll miss important ones that are relevant to your business and audience.
To avoid this issue, Twitter features customisable Tweet alerts that can help you keep updated on Tweets coming from the people or companies you want to track.
You can choose to receive SMS notifications when they post a new Tweet, so you don't miss anything, or even mute accounts you don't want to hear from and ensure you are shown only what is relevant to you.
Using Twitter for your business can be a savvy way to reach your audiences and market your business. If you would like to find out more about how your brand can utilise social media, check out our digital PR page or contact firstname.lastname@example.org.