The Mary Rose Museum enjoyed a surge in profile and popularity following a significant relaunch in 2016. For the first time since it was raised from the Solent in the 1980s, Henry VIII’s flagship could be seen without glass barriers coming between the ship and visitors to the museum.
However, while visitors flocked to the attraction, its offering as a venue for weddings, corporate events and as a unique meeting space was far less well-known. Growing these kinds of events as an essential source of income was a key objective for the Museum Trust.
Polymedia devised an integrated, B2B PR campaign targeting businesses through regional and national media, online platforms and social media to raise awareness of this unique space, for conferences, meetings, parties and weddings, to drive bookings and contribute vital funds to the upkeep of the museum.
Among the key projects was the launch of Upper Deck Dinners – which for the first time allowed guests to enjoy a premium silver service dinner on the top deck of the museum, looking down at uninterrupted views of the restored timbers of the ship.
The experience could be personalised with music and lighting tailored to the client and the nature of the event – making each one a memorable, bespoke experience.
Other additions included brand new catering packages for the use of the museum’s wardroom, suitable for smaller gatherings and business lunches, and for its stunning Admiral’s Gallery, which is ideally suited to larger gatherings.
For larger events catering for up to 110 guests, the museum offers the use of the Admiral’s Gallery, where visitors can be seated with views of the conserved hull of the Mary Rose, surrounded by some her finest artefacts. These high-end dinners were the subject of a separate targeted campaign to reach those interested in prestige events.
The campaign successfully drove bookings and raised the profile of the events offering. Polymedia also helped compile an entry for the Events and Conferencing category of the highly-regarded Beautiful South Awards, which resulted in the venue winning a Silver Award.