The Tank Museum

The brief
To deliver a one-off campaign in addition to the pre-existing PR retainer, which would maximise ROI.

Overview
In 2009 when the realms of social media represented uncharted territory for the majority of consumer brands, Polymedia launched an online campaign on behalf of The Tank Museum to lay the foundations of its social media channels.

Setting up a branded Facebook page and Twitter feed provided the museum with platforms to easily and cost-effectively communicate with its international audience and build on the 400 or so inactive fans in a dormant Facebook group.

A stream of exciting content and high levels of audience engagement combined with The Tank Museum’s natural appeal to enthusiasts, saw numbers of fans and followers rocket by around 1,500% in the first 18 months.

Polymedia then utilised this growing online audience to promote events, launch competitions and further increase the museum’s online ‘buzz’.

Two years on from the initial campaign and the museum now uses its social media channels as an integral part of its overall marketing strategy.