Warings

The Brief
Build awareness of the Warings brand through the trade and its six key target cities.

Overview
Polymedia orchestrated a strategic programme of publicity capitalising on Warings’ work on some of the most high profile projects in the south.

Front page splashes in trade bible Construction News and extensive coverage elsewhere flowed as we drew widespread media attention to projects such as Bournemouth Airport, Kent Library and History Centre and the new museum for the Mary Rose.

We also helped win recognition for Warings’ huge commitment to the environment and the communities where it operates by drafting award submissions that helped secure a series of high-profile honours.

Polymedia is also working with the historic construction brand, now part of €31 billion turnover global Bouygues group, to develop a range of new marketing collateral and launch its social media activity.