Whether running high-profile public and planning consultations, opening stores or simply asking for opinion, understanding the political and social climate as well as your audience demographic is crucial.

Understanding stakeholder and community fears and then tackling them head on can make the difference between rumour and miscommunication and changing opinions and winning support.

Who are the protagonists and influencers? How do people consume their information? Again, hugely important to any engagement campaign. With information available across a variety of sources, platforms and channels, your key messaging has to be consistent no matter where it is found – be that on your website, in your advertising and collateral, through social media or in the press.

Engage with your public and stakeholders

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