Sector specialist media hits
Recent weeks have seen some interesting specialist national media hits – trusted, authoritative, sought-out and sector-specific information that people cannot often access anywhere else.
For law firm Blake Morgan there was a string of stories to promote the expertise of their employment specialists with articles in CIPD People Management (circulation 135,000) and HR Magazine (circulation 8,000).
Helping to devise a legal column in British Baker (circulation 6,000) , Polymedia has helped to promote food and regulatory specialists to a key target audience.
Coverage in specialist media provides the opportunity to talk to a specific target audience in a focused and strategic way.
It positively supports positioning in a market and can be used across a number of other platforms such as Twitter, LinkedIn and e-marketing as part of an integrated PR strategy.
Add to that the digital benefits with these authoritative articles – they support search engine optimisation and often stay online for long periods of time – reinforces the benefit of coverage in specialist media.