Polymedia has been instructed for a second year to run the campaign to further raise the profile of events and conferencing facilities at the historic Mary Rose Museum.
The museum, which underwent a significant relaunch in 2016 when glass barriers between the ship and viewing walkways were removed to stunning effect, asked Polymedia to support its museum and events spaces to drive bookings.
Rise in bookings
Polymedia devised an integrated, B2B PR campaign targeting businesses through regional and national media, online platforms and social media to raise awareness of this unique space, for conferences, meetings, parties and weddings, to drive bookings and contribute vital funds to the upkeep of the museum.
The campaign resulted in a tangible increase in bookings and awareness, and Polymedia is now implementing a second year-long campaign with a focus on exciting new developments in the museum’s events offering.
Taking it up a level
Among them are the launch of Upper Deck Dinners – which for the first time see guests to enjoy a premium silver service dinner on the top deck of the museum.
Guests enjoy first class catering while looking down at uninterrupted views of the restored timbers of the ship.
The experience can be personalised with music and lighting tailored to the client and the nature of the event – making each one a memorable, bespoke experience.
Other additions include brand new catering packages for the use of the museum’s wardroom, suitable for smaller gatherings and business lunches, and for its stunning Admiral’s Gallery, which is ideally suited to larger gatherings.
Guests at all events enjoy a tour of the museum and experience its multimedia show, which brings the Mary Rose’s history vividly to life through sound and images projected directly on to the ship.
For larger events catering for up to 110 guests, the museum offers the use of the Admiral’s Gallery, where visitors can be seated with views of the conserved hull of the Mary Rose, surrounded by some her finest artefacts.
In each case a museum tour is included, and guests can also use the venue’s Bridge Balcony from where they can enjoy a drink and spectacular views across the harbour.
From this vantage point they will be able to see historic ships, including Lord Nelson’s flagship HMS Victory, along with any visiting warships – perhaps while watching the sun set.
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