The latest updates and news from the world of social media
Twitter increase video limit to 140 seconds
Twitter has announced the end of their 30-second video limit, which will soon be extended to 140 seconds. This announcement has coincided with the recent Facebook updates, which have also been promoting a larger video presence. There is also a new iOS analytics app called ‘Engage’, which provides detailed metrics enabling users to grow and retain audiences.
Facebook introduce new video comment feature
Facebook continue to push the use of video content too, enabling users to leave a video in the comments section of posts. Videos can be recorded by clicking on the camera button in the comments box, meaning Facebook users can express their thoughts on the go.
Instagram introduces video channels to explore
Continuing with the video trend, Instagram have also made changes to their video channels, adding new topic-based channels labelled ‘picked for you’ to the ‘explore’ section of the app. These
channels are algorithmically generated by Instagram, and are believed to be based on the accounts you follow and posts you have previously liked.
Messengers becoming smarter
Facebook is making their inbox smarter; the new system has changed the way that the app is presented. Messenger’s new home screen will display your most recent conversations at the top, as well as offering more personal information, such as favourites, showing the people you contact the most. Whilst these may only be small changes, they mark the beginning of increased personalisation on both Messenger and Facebook.
Instagram now has more than half a billion users
Last week, Instagram announced that they have reached a milestone 500 million monthly active users, of which more than 300 million use the app every day. Since the app unveiled their new way of ordering posts meaning you see the posts you care about most first, the app had noted increasing levels of likes, comments and engagement. While Instagram is still relatively small compared to the likes of Facebook and Whatsapp, these latest numbers suggest that they are certainly on the right track to the magic billion-user mark.
Facebook prepares to make another update to the News Feed algorithm
Facebook’s latest update will encourage pages to post things that their audience are likely to engage with. It has been suggested that this update may, once again, negatively affect the reach and referral of traffic to business pages. However, the true impact will depend on the behaviour of your page’s audience. If a large percentage of your page’s traffic comes from your audience liking, sharing and commenting then there should be very little change. This update will most certainly encourage greater focus on growing your business assets.
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