Hashtag Campaigns

Hashtags can be a great way to engage with followers, to introduce new products or services, or gain traction for an event. Here’s a brief overview of the dos and don’ts of hashtag campaigns.


The basics:

  • Hashtags make it easier for people to find and follow discussions about brands, events, and promotions.
  • They are like keywords, which enable easier searching.
  • They can occur anywhere in a tweet – at the beginning, middle or the end.
  • A fitting hashtag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty.
  • Hashtags first became popular on Twitter but have spread across all social media platforms.
  • Individuals can expect to see up to 100% increase in engagement by using hashtags, whilst brands can see a 50% increase.



  • A trending hashtag is a hashtag topic that has become very popular. You’ve probably heard people talking about ‘what’s trending now’. They are often referring to the hashtags that are trending, or are the most talked about right now.
  • Trending hashtags are continuously changing in real time. A top 10 trend can come and go within minutes.
  • When you see a trend that’s relevant to your business, engage with it by using the tag. By using a trending tag in your post, you can potentially get your message seen by a massive audience. Your update will potentially be seen by more than just your followers – and it’s free. However, avoid ‘hashtag spamming’ by not posting to trends that don’t relate to your business.


A good hashtag is:

  • Unique
  • Simple
  • Memorable
  • Relevant to your campaign


Create an easy message:

  • Keep it short
  • Capitalise words for ease of reading, when using several words
  • Ensure that there is a clear call to action


Double check:

  • Be careful with humour
  • That your hashtag doesn’t have a separate meaning
  • Keep an eye on the news – a disaster relating to your hashtag could strike at any second


Have a plan:

  • Test a hashtag before heavily marketing it
  • Consider an alternative campaign in case your initial idea doesn’t work out


Do your research:

  • Find out what your audience is already talking about
  • Use analytics to identify the most popular times for your business


Creating a hashtag:Consider the intention of your hashtag, do you wish to generate buzz? Provoke conversations?

  • Search all social media platforms to make sure your chosen hashtag is not already in use.
  • Set up an email alert tool, such as Twilert, so you know when your hashtag is being used.
  • But remember, don’t spam people in your anxiety to make sure ‘it’s working’. Explain what the tag means and encourage others to use it.


 Hashtag Mistakes:

  • Don’t use hashtags that are too long and confusing
  • Promote hashtags on more than one platform
  • Consider how people are already using the hashtag
  • Don’t jump on popular hashtags
  • Don’t use too many hashtags
  • Consider how your hashtag may be used negatively
  • Don’t make spelling or grammar mistakes


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