Effectively targeting niche market stakeholders

Whatever the size of your company, consistent and clear messaging is key. But when it comes to large organisations with multiple stakeholders, it’s easy for that message to be lost.

For organisations such as these, a clear vision and strategy is vital to ensure that reputation is maintained and enhanced – no matter who the audiences are and regardless of where they find their information.

For Top 50 law firm Blake Morgan, Polymedia developed and implemented a rolling national, regional and sector-focused campaign to build on and enhance its reputation as a leader across a wide range of practices and specialisms.

Targeted campaigns for specific sectors, such as education and healthcare, have seen articles from partners placed in key specialist publications thanks to Polymedia’s extensive contacts in the specialist press.

As a national firm with a regional presence, a consistent profile in the local daily, weekly and business media is important, so we continue to ensure that the firm regularly features in these publications.

In addition to the planned approach, our teams monitor headlines for breaking and developing news stories that the firm can offer commentary on – through the firm’s own blog, Twitter and LinkedIn profiles and to regional, national and sector media.

This proactive and consistent campaign results in Blake Morgan experts being regularly quoted in the media – including press, online and broadcast.

Polymedia is also on hand to advise on brand, reputation and crisis and issues management, should it be required.

The strategic approach has ensured that, despite the huge volume of activity across a wide range of channels, the firm’s messages remains consistent wherever they are seen or heard.

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