New Forest Tourism Association

The Brief
Polymedia’s brief is to position the New Forest in its rightful place as one of the top tourist destinations in the UK on behalf of the 200 plus members of the New Forest Tourism Association.

Overview
Working alongside the New Forest District Council’s in-house team to promote the New Forest as one of the UK’s top destinations, Polymedia’s strategy was to professionalise output and develop a tightly planned annual campaign, marrying individual tourism sectors with key seasons throughout the year.

A series of feature copy, inspirational ideas and invitations to review were produced aiming to inspire national media and reignite passion for the beautiful New Forest.

Over 3.5million opportunities to see were created within the first six months from a standing start. More than 35 reviews were achieved across national, regional and online media, along with a host of proactive editorial, generated in the crucial lead up to the summer season.