Strategic communications PR agency in Hampshire that delivers results

Strategic PR AGENCY

Polymedia PR – a strategically focused PR Agency based in Hampshire.

Our team delivers bespoke, intelligent, strategic PR and marketing, communications and content campaigns for clients.

Our specialisms include integrated content campaigns harnessing traditional, online and social media and maximising those to improve brand awareness, digital presence and engagement.

With a pedigree in consumer and business to business Public Relations services which spans three decades, our watchwords are strategy, energy, determination, innovation, creativity and enthusiasm, helping us to remain one of the leading PR Agencies in Hampshire and the south. 

Public Relations

Public Relations

Our team of expert marketers and former journalists create strategic, intelligent, creative and challenging campaigns to help you get your messages to the audiences you want to reach.

Marketing

Marketing

From websites and e-marketing to brochures, newsletters and marketing campaigns, let us help you find the most appropriate medium for your message.

Content Creation

Content Creation

Strategic, professionally written, engaging, shareable content that is carefully targeted at online audiences through blogs, websites and social media. Our content campaigns deliver maximum return on investment.

Sector specialisms

Sector specialisms

We deliver outstanding results for all types of clients, from the entrepreneurial start-up to the plc. We have specific expertise in business to business, consumer and not-for-profit campaigns.

Our Work

Every day we help our clients tell their stories and engage their audiences through strategic online and offline PR campaigns. Click below to see some examples of our work…

What We Do

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Public Relations

Our team of experienced PR consultants offer a full-service PR Agency approach. Whether it’s high-level stakeholder engagement, a fun consumer PR campaign, an internal communications programme or a brand reputation exercise, our approach to public relations is always strategic, intelligent, planned, creative and challenging.

As a PR Agency based in Hampshire, and located on the M27 corridor, we are close to Portsmouth and Southampton and are easily accessible to London and Thames Valley.

We work with you as an extension of your team to determine your key messages and target audience – and then we use the appropriate PR tools to get you the results you’re looking for with a bespoke PR programme.

Our public relations services range from traditional press to online and social media PR. From crisis communications to events management, every move is carefully planned to tie in with the goals of your business or organisation.

Click for a full range of what we do »

Marketing

How your current and potential future customers see you is vital to the success of your business or organisation.

Let us help you make the right impression by developing your messaging and using the most effective platforms to spread the word.

Our services include highly-creative social media management, website strategy, design and build, direct mail, advertising, creative design and print and content marketing.

Click for a full range of what we do »

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Content Creation

In a web-driven world, having something relevant and interesting to say to your audience is a key component of an effective marketing strategy.

Successful brands carefully identify their target audiences and use professionally-written, quality content to increase brand awareness and web traffic.

Polymedia’s skilled team can devise content that works – whether you need copy for a one-off project, a website revamp, a regular blog or a structured and integrated campaign.

Click for a full range of what we do »

Sector Specialists

Our team of expert marketers and award-winning journalists have vast experience working across a range of sectors – and whatever your organisation, we can devise a bespoke campaign that delivers results for you.

We have particular expertise and experience in professional services, leisure and tourism, property, retail and technology.

Our clients include a top 50 UK law firm, a major mobile phone provider, one of the country’s largest destination marketing organisations and high-profile holiday and leisure parks.

Click for a full range of what we do »

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Who we are

Established for more than 25 years, Polymedia PR has a hard-earned reputation for devising strategic marketing and PR campaigns that deliver results.  Our team of experienced marketers and award-winning former journalists, who live and breathe public relations have the creative ideas, skills and contacts to develop a communications strategy that sits head and shoulders above the rest.

KEY CONTACTS

Polymedia Jo Kedward Staff Member
Jo Kedward
Managing Director

Jo is noted for her intelligent, strategic thinking. An experienced consultant and journalist, she has directed communications campaigns and crisis and issues management for a range of clients and specialises in strategy and evaluation.

emailJo Kedward

 

Polymedia Julie Fuge Staff Member
Julie Fuge
Director

Julie specialises in account direction, issues management and strategic PR. Working with a broad cross-section of clients from PLCs to entrepreneurial start-ups, Julie has vast experience and is noted for commercial acumen and passion for delivering results.

emailJulie Fuge

Polymedia Graeme Patfield Staff Member
Graeme Patfield
Director

Graeme takes the lead for Polymedia on digital and social media. Known for his razor-sharp news sense, media contacts and love of technology, he previously headed up the newsdesk at one of the country’s biggest regional newspapers.

emailGraeme Patfield

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Louise Neville
Senior Consultant

Louise has extensive experience across social media, crisis management, branding, integrated campaigns, internal communications, CSR and traditional PR. She brings with her a wealth of knowledge from a range of well-known lifestyle brands.

 emailLouise Neville

Latest News

LET'S GET SOCIAL

Click the links below to get in touch and see what we’re up to on Twitter, Facebook and LinkedIn.

Who we've worked with

  • Jurys Inn Southampton
  • Golden Tulip Hotels
  • British Red Cross
  • Begbies Traynor
  • Warings
  • Veolia Environmental Services
  • The Tank Museum Dorest
  • Southampton University
  • Sandy Balls New Forest
  • PWC
  • Onecom Hampshire
  • The New Forest
  • Liver and Pancreatic RAD
  • IKEA
  • The Southern Co-operative
  • Bunn Leisure
  • Blake Morgan
  • Beaulieu National Motor Museum
  • Bargate
  • Barclays Bank

WHERE WE ARE

Polymedia is based in Hampshire on the M27 corridor, close to both Portsmouth and Southampton and with easy access to London and the Thames Valley.

Get in touch

If you’d like to find out more about Polymedia PR and the ways in which we can help your business, get in touch for a chat.

6 The Gardens Office Village, Fareham, Hampshire, PO16 8SS
01329 822 866

WORK FOR US

If you’re dynamic, creative and interested in working in PR then we’d love to hear from you.
Polymedia also has a rolling internship programme. To find out more, contact us at info@polymediapr.co.uk

The UK’s best

Positioning a destination alongside the UK’s best means working with tourism partners VisitEngland and VisitBritain.

So for two key campaigns we made sure the New Forest got their piece of the action for cycling and romantic stays. High quality copy, good ideas, photography, liaison and organisation ensured a top place in coverage which ran in The Independent, The Guardian, Time Out and the London Evening Standard.

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Hello! To Lady M

Polymedia helped Lady Montagu celebrate her 70th birthday by winning her an at home interview in the pages of Hello! magazine.

As Lady M rocked the night away at her Elvis-themed party, the prestigious celebrity magazine sent in a team of stylists, photographers and writers to capture a snapshot of her life with Lord Montagu at Beaulieu. 

 

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Media bites as Jaws comes back… with Pussy Galore

Polymedia’s promotion of a comeback to Beaulieu for iconic Bond villain Richard ‘Jaws’ Kiel with Bond girl Honor Blackman won star appearances on the Alan Titchmarsh Show and ITV Meridian.

Interviews with Pussy Galore star Honor covered the whole visitor spectrum – from Good Housekeeping to Classic Car Weekly – while further broadcast hits reached Wave, Heart and Express fm audiences.

Polymedia’s ideal mix of national and local coverage sent Beaulieu website hits soaring and brought fans queuing at the door for the weekend’s meet-and-greet event.

 

Choir

Lawyers tune up for music prize

We’ve helped spread the word about a group of singing lawyers who took part in a music competition.

The all-female choir from Blake Lapthorn, (now Blake Morgan after a merger) who have called themselves the Habeas Chorus, competed in the Southampton Festival of Music and Drama – and won!

Coverage in the local press ahead of the contest helped show the human side of the Southampton and Portsmouth-based firm. And three appearances on BBC Radio Solent were a treat for listeners as the choir sang live on air. 

 

Winning business

Public relations is about many things – increasing profile, positioning your organisation correctly, making sure your messages are getting through to the right people and securing coverage to support your business plan.

A combination of factors work together to change the way people think about your company and achieve your goals, whether that’s by increasing your audience reach or driving sales.

Often, however, you can draw a direct line between PR activity and increased business.

When a lawyer from our client Blake Lapthorn (now Blake Morgan after a merger) was approached by regional press in Hull to comment on a sex abuse case, we were asked to handle the enquiry to make sure it was handled sensitively.

Through carefully liaising with the press we were able to ensure that they got their story, and our client’s part in the case was recognised.

The result: the very next day, the law firm received three new inquiries from other alleged victims – proving how PR can have a direct effect on the bottom line.

Motoring towards a record

There’s a drive needed behind any campaign to keep the momentum going and to make the most of every opportunity along the way.

When the National Motor Museum, Beaulieu launched a collection of toy cars to stage a record-breaking attempt for the longest line-up in the world, it was our job to keep it on track.

We had to keep up the coverage to ensure the necessary 10,000 toy cars were collected at supermarkets across the region, spot the potential for ongoing stories and create a stream of coverage.

Destinations and day visitor attractions

It goes without saying that nurturing partnerships with key players in the tourism industry is essential to get our clients noticed . . . and keep them firmly in the spotlight.

As specialists in consumer PR, it’s our job to constantly come up with creative, result-driven campaigns to exceed their expectations and report back with the results.

Our longstanding relationships with clients are important as we become a valued member of their team. Our day-to-day contact with the media – off and online – is equally vital and that’s where we have the edge.

We are experienced in managing destination partnerships and understand the need for intelligent liaison, careful planning and the ability to ensure all members get their share. Excellence is at the heart of everything we do.

Facebook Friday

South coast holiday park Bunn Leisure wanted to increase page engagement and promote their holidays in an exciting way. We devised a sweepstake competition called ‘Facebook Friday’ where people could enter their email addresses for the chance to win a free weekend break. Participants could enter for three days before a winner was selected on Friday and winners would take their prize that evening.

In three days, 2,000 people had viewed the competition and 200 people had entered, with 18% new contacts for Bunn Leisure. Engagement rates on the brand’s social media channels increased by 44% over the two days the competition ran. The winner of the competition had a fantastic weekend and booked her next holiday for the following week.

The importance of CSR

As a business, you may be heavily involved in your local community – investing time, money and expertise into helping those around you.

A good programme of Corporate Social Responsibility (CSR) brings countless benefits to the community that you work in, shows a human side to your organisation and demonstrates that you care about good causes and the local area.

At Polymedia, we’re experts in developing strategic, effective CSR campaigns that result in positive coverage and cement your profile as a company that cares. It might be competitions in schools, fundraising for groups that align with your objectives, or events that help bring the community together.

We helped Blake Morgan get the message across about how seriously they take CSR by preparing their “Making a Difference” report, detailing for staff, clients and contacts how they had made an impact in the areas they work in throughout the year.

Support for Ben’s Heroes Trust

Romsey based charity Ben’s Heroes Trust approached us looking for some help towards increasing the awareness of the charity and the work that it does.

When Ben’s Heroes Trust launched its campaign to donate a library of iPads to children with cancer it was our job to create some coverage for the cause.

National and specialist press coverage

We worked together with Ben’s Heroes Trust to target national and specialist press and inform them of the fantastic event being run by the charity.

Among the results was coverage on the front page of the London Evening Standard which boosted overall awareness for the charity and the event.

Real time newsroom

To stay ahead of the game, you need to be leading the news agenda. Our team, which includes award-winning journalists, constantly monitor the news to act quickly on opportunities to help you hit the headlines.

We’re in touch with journalists from regional, national and specialist press, TV and radio who trust us to put them in touch with people in the know.

Whether it’s reacting quickly to breaking news with insightful comments that get to the heart of the issue, or putting you forward as an expert to take part in radio discussions, we can help position you as an expert in your field.

We work regularly with the national press, BBC radio, specialist publications and the regional media to ensure your voice is being heard when and where it matters most.

Roaring success of an event

Handling a press event and making it a roaring success needs fine tuning and when the National Motor Museum, Beaulieu, started Sir Malcolm Campbell’s iconic Sunbeam 350hp for the first time in 50 years we only had one chance.

It was a unique event which the award-winning attraction had been working towards for many years – and our job was to make the most of the one-off opportunity. We worked together with Beaulieu to put the right information in the hands of targeted media and liaised before, during and after the event to react quickly to press needs.

The result was a historic day which started with a broadcast on Sky News and ended with features on the BBC and ITV Meridian. Coverage in The Daily Telegraph, The Times, The Independent, the Daily Express, local and regional media plus radio broadcasts made it worthwhile . . . plus all the specialist motoring media coverage that followed.

A big thank-you to Sir Malcolm’s grandson and the National Motor Museum’s engineering team who gave back-to-back interviews to make it a success.

Jet powered PR

Getting the message out about your organisation isn’t just about making noise – it’s about choosing the right messages for the right platforms.

For Mark Turnbull, a high-flier in aircraft finance at law firm Blake Morgan, a campaign targeting specialist press and the luxury market is the right approach.

But for your company or service, it may be more appropriate to focus on mainstream press, online coverage or to spread the word through the power of social media.

We’ll carefully choose the right approach and devise a strategy that positions you where you want to be and delivers the results you’re looking for. There’s no one-size-fits-all approach – we’ll work closely with you to develop a bespoke plan that works for you.

Busy with a Twizy

The launch of the first destination’s fleet of Twizy electric vehicles with a comprehensive charge point network was a funky and innovative project to work on.

It captured the imagination of the national media and we’ll never forget the TV shot of a line-up of Twizys driving across the New Forest to the soundtrack of the iconic film The Italian Job!

A UK first deserved our full attention and that’s what it got for the best part of a year’s activity after a launch by VisitEngland’s Chief Executive. It provided the basis to promote the New Forest’s whole offering from accommodation providers to attractions.

Our highlights include the front plus three inside pages of the Independent’s Traveller magazine, with reviews in supermarket magazines, most of the national press, overseas publications and websites. The coverage just kept pouring in . . . and never ran out of juice.

Heritage arts

Reviving ancient shipbuilding at historic Buckler’s Hard is the passion of Mary Montagu-Scott, the daughter of Lord Montagu.

She has made it her task to help build a Shipwright School as an international centre of excellence on the banks of the Beaulieu River.

So when apprentices came on site and the unspoilt village came alive with the sound of ancient craftsmen’s skills, we made sure the media was there to hear it . . . and record it!

Blogs by Mary tell her vision of the work in progress, from the felling of oaks on the Beaulieu Estate to the landmark community barn-raising this summer which will literally hoist the building into position. The Shipwright School will deliver the revival of skills to ensure the future restoration and upkeep of the likes of HMS Victory and Warrior at Portsmouth Historic Dockyard. We are proud to play a part in that legacy.

Event management

One thing’s true – you won’t notice if an event goes well, only if it doesn’t!

Planning to the nth degree is vital, making sure that as many potential pitfalls are identified and rectified before the big day.

It will be the simplest of things that let any beautifully conceived event fall flat – and that’s not what you want to be remembered for.

Corporate social responsibility

The phrase corporate social responsibility (CSR) has become commonplace in the corporate world. Businesses must now show a commitment to the surroundings in which they work, whether that’s the environment, their communities or the regional/local economies.

Creative campaigns will help deliver results, increase brand awareness and have a positive impact not just on the communities, but on your teams too.

Crisis communications

Issues and crisis management planning ensure your business is equipped to respond professionally if the unlikely becomes the reality.

As a crisis unfolds the response to media and other audiences, if handled badly, can damage your brand – even break a business. It’s vital that businesses have strategies in place, a plan, crisis management training and experienced media handling expertise in case the worst happens.

Evaluation

Return on investment is key.  Each Polymedia client has a bespoke evaluation system.  Research, AVEs, total reach, web hits, bookings, promo codes or trackable phone numbers – we work with each client to produce an evaluation mechanism which responds to the business plan and objectives.

Photography and videography

They say a picture paints a thousand words.

Strong, creative photography and engaging videography are so important to get your brand noticed, whether you’re selling to the end user or a journalist or looking to engage on social media.

Stunning brochure shots, creative media pictures and clever videography will all make the difference when it comes to getting your story used, your brand engaged with and sales increased.

Copywriting

Who are you writing for, why and in what medium? It is crucial to understand this before you start thinking about words!

It is never just about putting words on a page. Setting the right tone and conveying the right messages might be achieved in different ways depending on your audience – are you speaking to consumers or referrers; are you writing a website, a press release or annual report? 

Traditional Media

Together with social media and online, traditional media is just one platform used to reach key audiences.

There are many different channels, such as regional, national, specialist, trade and broadcast, all bringing a multitude of opportunities to help deliver messages to a range of audiences.

Media Training

How you come across whether in print or broadcast can have a serious impact on your brand.

One poorly answered question, an unfortunate stumble – even the wearing the wrong tie – can deflect from what you’re saying and you may not get a second chance!

Stakeholder Engagement

Actively involving people who are or may be affected by a business or organisation’s activities can help to influence opinion when decisions need to be implemented.

Understanding who your stakeholders are is crucial. From neighbours and community groups to police and council officials, your stakeholders will be varied and will often need very different forms of language and approach.

Identifying risks, understanding processes, intuitive reasoning, clear effective messaging and listening as well as speaking are all critical to the success of any stakeholder engagement strategy.

Reputation management

These days your reputation can be attacked through a number of different channels. It’s not just about stories in the traditional  media, but in places such as online forums and websites, twitter, Facebook, TripAdvisor and more.

It is essential to monitor comments and respond to any criticisms or issues in an open and honest way. No one is immune from complaints, but if they are dealt with well, the negative can become a positive.

PR strategy and planning

Whether it’s high level stakeholder engagement, a fun consumer campaign, an internal communications programme or a brand reputation exercise; our approach is always strategic, intelligent, planned, creative and challenging.

It’s not simply about promoting you and making ‘noise’. Campaigns must tie back to your business plan and objectives –  to position you in the way you want to be perceived both now and in the future.

Social Media training

Whether you’re a social media beginner or a company looking to raise its game, we can develop a creative, strategic and effective social media campaign that gets results for you.

Thought Leadership

You have the expertise – we can help you set the agenda. Talk to us about how we can position you as a leader in your field, for example by giving you profile in influential specialist press.

Internal communications

It’s important to get your message out to the wider world – but it’s just as vital to make sure your staff are with you all the way.

We can help you regularly inform and motivate your teams by keeping them on top of your company’s news and by singing about your successes.

Online Media

From website design to targeted content for influential bloggers and attention-grabbing online advertising, we can help you develop an online presence that keeps your audience coming back for more.

Social media

Platforms like Facebook, twitter and LinkedIn are hugely effective ways of reaching your audience – but to get the most out of them, a considered social media strategy is vital.

Whether it’s through sparkling content, competitions or highly-targeted advertising, we can devise an imaginative campaign using the channels that suit your business best.

Website strategy, design and build

First impressions count – and your website is your window to the world. We make sure it’s doing its job by devising well-thought-out, effective sites that make you stand out from the competition.

Direct mail

Let us help you engage your target audience with highly-targeted, attention-grabbing direct mail that delivers results.

Advertising

Let us use our extensive experience of advertising and design to devise hard-hitting or subtly persuasive campaigns that suit your brand.

Creative design and print

We work with a team of designers to ensure your marketing collateral is modern, creative and most importantly designed to achieve strategic objectives.

We select a team dependent on your needs – professional and crisp for B2B clients, evocative and engaging for consumer, appropriate and cost-effective for not-for-profit. It’s our job to take the brief, challenge the thinking, project manage the process and deliver a suite of design and print which meets your objectives.

Brand development

Brand, that amorphous concept. As communicators, everything we do on your behalf strategically develops your brand, its tone and the values of your business. Over time a pool of awareness of that brand and all it stands for is created.

Visual identity, media relations, internal communications, training, marcomms – a strategic campaign identifies your key brand messages and ensures all activity you undertake reflects and reinforces those.

Marketing strategy and planning

Responding to your business plan, our marketing strategies are devised to specifically respond to the short, medium and long term objectives of the business. Devised strategically, planned meticulously, implemented creatively and evaluated intelligently… designed to deliver.

Evaluation

Return on investment is key.  Each Polymedia client has a bespoke evaluation system.  Research, AVEs, total reach, web hits, bookings, promo codes or trackable phone numbers – we work with each client to produce an evaluation mechanism which responds to the business plan and objectives.

Online and social media advertising

We deliver creative, highly-targeted advertising campaigns – whether you want to use twitter to boost your brand, develop your Facebook page or reach your audience online through website advertising.

Search Marketing

Make sure you’re seen where it counts with our search marketing services to help you increase your visibility online.

Website strategy, design and build

First impressions count – and your website is your window to the world. We make sure it’s doing its job by devising well-thought-out, effective sites that make you stand out from the competition.

Direct mail

Let us help you engage your target audience with highly-targeted, attention-grabbing direct mail that delivers results.

Advertising

Let us use our extensive experience of advertising and design to devise hard-hitting or subtly persuasive campaigns that suit your brand.

Creative design and print

We work with a team of designers to ensure your marketing collateral is modern, creative and most importantly designed to achieve strategic objectives.

We select a team dependent on your needs – professional and crisp for B2B clients, evocative and engaging for consumer, appropriate and cost-effective for not-for-profit. It’s our job to take the brief, challenge the thinking, project manage the process and deliver a suite of design and print which meets your objectives.

Brand development

Brand, that amorphous concept. As communicators, everything we do on your behalf strategically develops your brand, its tone and the values of your business. Over time a pool of awareness of that brand and all it stands for is created.

Visual identity, media relations, internal communications, training, marcomms – a strategic campaign identifies your key brand messages and ensures all activity you undertake reflects and reinforces those.

Marketing strategy and planning

Responding to your business plan, our marketing strategies are devised to specifically respond to the short, medium and long term objectives of the business. Devised strategically, planned meticulously, implemented creatively and evaluated intelligently… designed to deliver.

Evaluation

Return on investment is key.  Each Polymedia client has a bespoke evaluation system.  Research, AVEs, total reach, web hits, bookings, promo codes or trackable phone numbers – we work with each client to produce an evaluation mechanism which responds to the business plan and objectives.

Online and social media advertising

We deliver creative, highly-targeted advertising campaigns – whether you want to use twitter to boost your brand, develop your Facebook page or reach your audience online through website advertising.

Search Marketing

Make sure you’re seen where it counts with our search marketing services to help you increase your visibility online.

Travel, leisure and retail

We work with travel operators, holiday destinations, attractions, activity centres, global retailers, supermarkets and hotels to raise profiles – putting you ahead of the competition and ultimately delivering to the bottom line.

Corporate

Our experience of the corporate and B2B market is extensive, working in sectors such as financial services, legal, property and retail.

Specialising in every aspect of strategic and integrated communication, Polymedia PR campaigns are devised to dovetail with your business plans – to sell, to position, to persuade.

Consumer

Working with consumer brands across a variety of sectors, including holiday parks, hotels, retailers, museums and destinations, we deliver integrated campaigns that are creative, engaging and devised to respond to business objectives.

Not-for-profit and education

Working extensively and strategically with national and local charities, schools, universities, museums and sports clubs, we get voices heard and messages delivered to the right audiences to make a real difference in meeting their objectives.

Utilities, waste and public sector

Not always the easiest sector to make engaging – but we harness the power of media relations, creative design, social media, video and photography and digital marketing to devise highly creative campaigns for councils, waste and recycling organisations, transport and water companies. 

Property and construction

Understanding the property market and the issues affecting it has won us a hard-earned reputation for working across this sector with housebuilders, developers, commercial property agents, estate and lettings agents, planners, structural and civil engineers and architects.

We are also specialists in handling controversial planning consultations.

Technology

Our experience providing PR support for major technology resellers, managed service providers and companies at the cutting edge of gaming and consumer technology makes us ideally placed to help your technology brand reach its intended audience.

Professional services

Our team has extensive experience working in professional services sectors including legal, accountancy, insolvency and engineering. We can help promote your services, position you as leaders in your field and win clients. 

Is it too early to decorate for Christmas?

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The Daily Mail reports today that a host of celebrities have put their Christmas trees up already at, *gasp*, five weeks before the big day. According to an independent poll carried out by Confused.com, over 86% of people believe that November is too early to put up your decorations.

What do you think? Here we reveal which Polymedia team members are the most festive and who is, quite frankly, a bit of a Scrooge…

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Jo Kedward – Managing Director 

I’m a bit of a bah humbug when it comes to Christmas and refuse to think about it until weekend before the big event.

I’ll happily shop for presents before then, [...more]

Those 2016 Christmas ads, then….

  • Date:
    November 17, 2016
  • News

Advent hasn’t even started yet. But in Adland, Christmas has been with us for at least a week. Which is why you can’t switch on the telly without catching one of those epic productions which have become as anticipated as big movie premieres.

In past years we’ve seen Sainsbury’s World War I ad, Monty the John Lewis penguin (and their less successful man on the moon) and Asda’s #BecauseItsChristmas fairylights car, with Fleur East’s Sax pumping out in the background.

But what do we think of this year’s offerings? And, more interestingly, what are our big high-street retailers trying to tell us – given that many of these ads barely feature a product?

Going by the sheer quirkiness  - Kevin the carrot, anyone? [...more]

All eyes on the first ever New Forest Food & Drink Festival Week

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With Vogue magazine’s USA edition urging its readers to visit the New Forest Food & Drink Festival Week, we knew we were doing something right.

But coverage for an event such as this – a first-time food festival out of the summer season that didn’t run along traditional lines – is never a given. Which is why Polymedia took a multi-platform approach to ensuring the message was heard and seen by as many people as possible.

Aside from Vogue US, we achieved more than 50 incidences of national and regional coverage; including the Daily and Sunday Telegraph, The Times, Country Life, Olive magazine, Vegetarian Living, The Sun, Waitrose Weekend, Sainsbury's Magazine, Hampshire Life, Menu Dorset, the Daily Echo Bournemouth and [...more]

Stepping into the media spotlight? Be prepared

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  • Date:
    September 20, 2016
  • News

The performance of the embattled owner of Sports Direct on the BBC breakfast sofa is being dissected today, with many asking the question: “Has he dug himself into a deeper hole?”

Going to the media is always a risk, especially if the possible outcomes are not fully thought through.

And a live television interview can be a slippery slope for even the hardiest of PR-trained professionals.

Just one off-the-cuff comment can open a can of worms that journalists will feast on for days.

By Mike Ashley claiming that he had little knowledge of what was going on in his own business, many might argue it is a PR disaster.

One wonders whether comments such as ‘the cleaning lady got an £80,000 bonus’ and the use [...more]

Experienced specialist joins Polymedia team

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  • Date:
    September 1, 2016
  • News

Experienced media specialist Jeff Travis has joined Polymedia.

Jeff, 35, who has more than 12 years’ experience in regional media, joins the team as a senior consultant.

He brings a wealth of contacts and experience in news and feature writing, further strengthening Polymedia’s blend of marketers, digital and social media specialists and former journalists.

Jeff joins Polymedia from The News, Portsmouth, one of the biggest regional daily newspapers in the UK, where he earned a reputation for his keen news sense and analytical approach. He previously worked at the Yorkshire Evening Post and Blackpool Gazette.

Jeff will work across a range of Polymedia’s professional services and leisure clients, which include the national law firms Blake Morgan and BL Claims Solicitors, The New Forest as [...more]

Richard’s mission to save lives in Madagascar

Selwood director Richard Brown has flown more than 5,000 miles on a mission to help bring clean water to one of the poorest parts of the world.

Richard, Managing Director of Selwood’s UK Pump Rental division, will dig canals, carry water and sand and help build clean water facilities during a visit to the Faratshiho district of Madagascar. Selwood, based in Southampton, Hampshire, is a Polymedia client.

The visit is part of a campaign headed by Wessex Water and its partners to support a £100,000 appeal by WaterAid. The money raised will bring a sustainable clean water supply, sanitation and hygiene education to 2,614 people in the district.

Richard has launched his own fundraising appeal in support of Water Aid and hopes [...more]

The New Forest – Where Stylish Londoners Go to Escape the City

The New Forest features in Vogue

It’s always exciting when Vogue magazine picks up on the destination you work with. Even more exciting when it’s Vogue USA, telling its readers that: ‘The New Forest is the go-to weekend getaway of stylish Londoners.’

Writer Jen Murphy described the Forest as: ‘London’s answer to the Hudson Valley, except with wild horses, ponies, and donkeys roaming the woods.’ Among the things she urged Vogue’s American readers to look out for was the New Forest Food & Drink Festival; ‘a week-long affair featuring celebrity chefs, cooking demos, wine seminars, and decadent multicourse dinners.’

During our time working with the New Forest we’ve seen it develop as a leading short breaks destination, especially in the beautiful autumn and early winter months.

This trend was [...more]

Results day memories

Results day memories

On results day we are looking back at a selection of our team’s academic journeys and what brought us into the world of PR…

 

Julie Fuge, Director: “OK so I’m a weird one.  I read English, Law and Sociology at A level - a stepping stone to law at Southampton Uni.

Degree in the bag I then decided I wanted to do PR – not a very natural jump but one I’m pleased I made.”

 

Jo Kedward, Managing Director: “I remember results day as if it was yesterday – being terrified to open the envelope and then feeling overjoyed when I saw I had the grades I needed to go on to study History and Politics at university.

That was the start of realising [...more]

Twitter stickers announce update

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Twitter stickers were only introduced a few weeks ago, however there is already a new update!

The company has announced that since the launch two weeks ago, users have added stickers to ‘millions of photos’ and Twitter is now building on this by letting advertisers pay to create their own promoted stickers which can then be added into photos.

Pepsi have been the front runner in this new update, launching eight personalised stickers. Interestingly only one of their batch of stickers was clearly identifiable as Pepsi, suggesting a new approach to advertising in the digital age.

So how do they work?

Twitter is allowing advertisers to buy batches of four or eight stickers at a time, which can then be used by the Twitter community. All [...more]

Flippin’ fantastic venture captures Olympic spirit

Polymedia Flipout

Olympic fever was the perfect springboard for us to help a brand new trampolining centre reach new heights.

Flip Out – a £1.3m centre crammed with world-class equipment in Southampton – engaged Polymedia to help raise awareness around its opening.

Polymedia took advantage of Olympic buzz to launch a fun-filled print, online and social media campaign on a sporting theme.

The ongoing campaign, which shows off the centre’s superb facilities through pictures and video, has received significant regional coverage and generated a flurry of activity on social media where engagement has taken a giant leap.

[...more]

Everything you need to know about Instagram Stories

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On Tuesday Instagram launched Instagram Stories, a new feature bearing remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share transient posts, such as behind the scenes photos which last 24 hours before disappearing, meaning you can share your experiences without disrupting the aesthetic of your Instagram profile.

On face value Instagram stories appears to be the same as Snapchat. However, Snapchat has a few advantages which set it apart from its new competitor. Most importantly, Instagram lacks the creative filters, stickers and of course facial recognition which have all succeeded in propelling Snapchat to its current status.

Yet Instagram has a large advantage over Snapchat in terms of the amount of daily active users, with Instagram’s 300 million leaving [...more]

Polymedia’s Social Media Update

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Here at Polymedia we've pulled together an overview of the latest social media developments to keep you updated on all of the latest news in the world of social media.

This months update includes news on LinkedIn video features and the introduction of stickers to Twitter – watch out for our next update coming soon.

Messenger reaches one billion users

Facebook Messenger has reached one billion monthly users, making it one of the most popular apps in the world. While Messenger is still playing catch-up to WhatsApp, which achieved 1 billion monthly users in February, it is by no means suffering from a bit of friendly competition.

Snapchat rivals Pinterest

Snapchat and Pinterest are two of the hottest new social media apps. However, in their quest [...more]

When social media campaigns go wrong

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Social media is an unbeatable channel for brands to engage with their target audience. When brands use social media well, the results can be terrific.

A brand can experience increased loyalty, advocacy and word-of-mouth, all of which can lead to increased sales.

However, unlike print journalism and traditional advertising, social media posts are often published before they’ve gone through an approval process, with results ranging from mildly embarrassing, to the downright offensive – and when things go wrong they can have a negative impact on a brand.

We’ve pulled together five examples of some of the worst social media disasters to date and the lessons learned.

 

1. The internet cannot be trusted

Most recently, fast food giant McDonald’s was forced to pull its ‘Make Burger [...more]

Raising awareness of the Mary Rose’s hidden treasure

  • Date:
    July 22, 2016
  • News

A staggering 471 years to the day since she sank to the bottom of the sea, the Mary Rose was revealed once more to an enthralled public who can now see her as never before.

Visitors to the Mary Rose museum, in Portsmouth's Historic Dockyard, are now treated to unobstructed views of the conserved hull of Henry VIII's flagship after a £5,4m revamp.

National, broadcast and regional media were there to see a curtain fall to reveal the breathtaking sight, and the hashtag #MaryRoseRevealed trended on Twitter as the latest development in the Tudor warship's long history captured the imaginations of social media users.

The details of the Mary Rose's sinking, the long search for the wreck, the raising of her hull from the sea bed, and the painstaking [...more]

Domestic tourism and leisure gets a boost post-Brexit

  • Date:
    July 15, 2016
  • News

Julie Fuge, consumer PR specialist and director at Polymedia.

Domestic tourism and leisure is one of the few sectors which may benefit from our exit from the EU with the 2008 trend for the staycation back on the holiday hit list.

With the value of the pound, down 10% against the euro post-referendum, pundits from organisations such as TravelSupermarket are predicting that the cost of a European family holiday will have increased by nearly £250.

Add to that uncertainty about jobs and security and, as we saw after the 2008 financial crisis, many will choose to stay in the UK for their holidays at least in the short to medium term.  That’s good for the UK tourism industry – although a little sunshine [...more]

New Delhi in The New Forest

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Polymedia recently welcomed a crew from one of India’s biggest news and lifestyle networks to The New Forest.

Working with VisitBritain and Tourism South East, we arranged for New Delhi TV’s popular food and travel TV show, ‘Will Travel For Food’, to film the Forest’s foodie hotspots – in advance of The New Forest’s first ever Food & Drink Festival.

Hosted by Aneesha Baig, and broadcast on NDTV 25x7, ‘Will Travel For Food’ is the finest eating out guide for Indians in India and across the world. It explores different destinations through their culinary habits and history. In 2013 the show won the Best Lifestyle Show at India’s National Television Awards.

As well as falling in love with the English [...more]

Polymedia’s Social Media Update

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  • Date:
    July 4, 2016
  • News

Throughout the past month, social media networks have made a number of developments. At Polymedia we’ve pulled together an overview to keep you updated on all of the latest news and developments.

The latest Polymedia social media update includes news on Facebook adding the ability to comment on posts through videos and Instagram introducing new video options – watch out for our next update coming soon.

Twitter increase video limit to 140 seconds

Twitter have announced the end of their 30 second video limit, which will soon be extended to 140 seconds. This announcement has coincided with the recent Facebook updates, which have also been promoting a larger video presence. There is also a new iOS analytics app called ‘Engage’ which provides detailed metrics enabling users [...more]

Instagram to launch new business pages

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  • Date:
    June 10, 2016
  • News

This week brought great news for businesses: Instagram has officially announced the launch of new tools, including new business pages and Insights. These updates are set to be rolled out first in the USA and will be available everywhere by the end of the year. We can’t wait!

 

So what will the main changes be?

  • There will be a designated tool for small businesses, allowing them to advertise on the platform which has been largely dominated by bigger businesses until now.

  • Contact buttons will be added to business profiles, allowing customers to contact businesses directly through the Instagram platform.

  • Companies with a business profile will be able to decide how they wish customers to get in touch, adding email addresses, [...more]