Strategic communications PR agency in Hampshire that delivers results

Strategic PR AGENCY

Polymedia PR – a strategically focused PR Agency based in Hampshire.

Our team delivers bespoke, intelligent, strategic PR and marketing, communications and content campaigns for clients.

Our specialisms include integrated content campaigns harnessing traditional, online and social media and maximising those to improve brand awareness, digital presence and engagement.

With a pedigree in consumer and business to business Public Relations services which spans three decades, our watchwords are strategy, energy, determination, innovation, creativity and enthusiasm, helping us to remain one of the leading PR Agencies in Hampshire and the south. 

Public Relations

Public Relations

Our team of expert marketers and former journalists create strategic, intelligent, creative and challenging campaigns to help you get your messages to the audiences you want to reach.

Marketing

Marketing

From websites and e-marketing to brochures, newsletters and marketing campaigns, let us help you find the most appropriate medium for your message.

Content Creation

Content Creation

Strategic, professionally written, engaging, shareable content that is carefully targeted at online audiences through blogs, websites and social media. Our content campaigns deliver maximum return on investment.

Sector specialisms

Sector specialisms

We deliver outstanding results for all types of clients, from the entrepreneurial start-up to the plc. We have specific expertise in business to business, consumer and not-for-profit campaigns.

Our Work

Every day we help our clients tell their stories and engage their audiences through strategic online and offline PR campaigns. Click below to see some examples of our work…

What We Do

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Public Relations

Our team of experienced PR consultants offer a full-service PR Agency approach. Whether it’s high-level stakeholder engagement, a fun consumer PR campaign, an internal communications programme or a brand reputation exercise, our approach to public relations is always strategic, intelligent, planned, creative and challenging.

As a PR Agency based in Hampshire, and located on the M27 corridor, we are close to Portsmouth and Southampton and are easily accessible to London and Thames Valley.

We work with you as an extension of your team to determine your key messages and target audience – and then we use the appropriate PR tools to get you the results you’re looking for with a bespoke PR programme.

Our public relations services range from traditional press to online and social media PR. From crisis communications to events management, every move is carefully planned to tie in with the goals of your business or organisation.

Click for a full range of what we do »

Marketing

How your current and potential future customers see you is vital to the success of your business or organisation.

Let us help you make the right impression by developing your messaging and using the most effective platforms to spread the word.

Our services include highly-creative social media management, website strategy, design and build, direct mail, advertising, creative design and print and content marketing.

Click for a full range of what we do »

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Content Creation

In a web-driven world, having something relevant and interesting to say to your audience is a key component of an effective marketing strategy.

Successful brands carefully identify their target audiences and use professionally-written, quality content to increase brand awareness and web traffic.

Polymedia’s skilled team can devise content that works – whether you need copy for a one-off project, a website revamp, a regular blog or a structured and integrated campaign.

Click for a full range of what we do »

Sector Specialists

Our team of expert marketers and award-winning journalists have vast experience working across a range of sectors – and whatever your organisation, we can devise a bespoke campaign that delivers results for you.

We have particular expertise and experience in professional services, leisure and tourism, property, retail and technology.

Our clients include a top 50 UK law firm, a major mobile phone provider, one of the country’s largest destination marketing organisations and high-profile holiday and leisure parks.

Click for a full range of what we do »

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Who we are

Established for more than 25 years, Polymedia PR has a hard-earned reputation for devising strategic marketing and PR campaigns that deliver results.  Our team of experienced marketers and award-winning former journalists, who live and breathe public relations have the creative ideas, skills and contacts to develop a communications strategy that sits head and shoulders above the rest.

KEY CONTACTS

Polymedia Jo Kedward Staff Member
Jo Kedward
Managing Director

Jo is noted for her intelligent, strategic thinking. An experienced consultant and journalist, she has directed communications campaigns and crisis and issues management for a range of clients and specialises in strategy and evaluation.

emailJo Kedward

 

Polymedia Julie Fuge Staff Member
Julie Fuge
Director

Julie specialises in account direction, issues management and strategic PR. Working with a broad cross-section of clients from PLCs to entrepreneurial start-ups, Julie has vast experience and is noted for commercial acumen and passion for delivering results.

emailJulie Fuge

Polymedia Graeme Patfield Staff Member
Graeme Patfield
Director

Graeme takes the lead for Polymedia on digital and social media. Known for his razor-sharp news sense, media contacts and love of technology, he previously headed up the newsdesk at one of the country’s biggest regional newspapers.

emailGraeme Patfield

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Louise Neville
Senior Consultant

Louise has extensive experience across social media, crisis management, branding, integrated campaigns, internal communications, CSR and traditional PR. She brings with her a wealth of knowledge from a range of well-known lifestyle brands.

 emailLouise Neville

Latest News

LET'S GET SOCIAL

Click the links below to get in touch and see what we’re up to on Twitter, Facebook and LinkedIn.

Who we've worked with

  • Jurys Inn Southampton
  • Golden Tulip Hotels
  • British Red Cross
  • Begbies Traynor
  • Warings
  • Veolia Environmental Services
  • The Tank Museum Dorest
  • Southampton University
  • Sandy Balls New Forest
  • PWC
  • Onecom Hampshire
  • The New Forest
  • Liver and Pancreatic RAD
  • IKEA
  • The Southern Co-operative
  • Bunn Leisure
  • Blake Morgan
  • Beaulieu National Motor Museum
  • Bargate
  • Barclays Bank

WHERE WE ARE

Polymedia is based in Hampshire on the M27 corridor, close to both Portsmouth and Southampton and with easy access to London and the Thames Valley.

Get in touch

If you’d like to find out more about Polymedia PR and the ways in which we can help your business, get in touch for a chat.

6 The Gardens Office Village, Fareham, Hampshire, PO16 8SS
01329 822 866

WORK FOR US

If you’re dynamic, creative and interested in working in PR then we’d love to hear from you.
Polymedia also has a rolling internship programme. To find out more, contact us at info@polymediapr.co.uk

The UK’s best

Positioning a destination alongside the UK’s best means working with tourism partners VisitEngland and VisitBritain.

So for two key campaigns we made sure the New Forest got their piece of the action for cycling and romantic stays. High quality copy, good ideas, photography, liaison and organisation ensured a top place in coverage which ran in The Independent, The Guardian, Time Out and the London Evening Standard.

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Hello! To Lady M

Polymedia helped Lady Montagu celebrate her 70th birthday by winning her an at home interview in the pages of Hello! magazine.

As Lady M rocked the night away at her Elvis-themed party, the prestigious celebrity magazine sent in a team of stylists, photographers and writers to capture a snapshot of her life with Lord Montagu at Beaulieu. 

 

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Media bites as Jaws comes back… with Pussy Galore

Polymedia’s promotion of a comeback to Beaulieu for iconic Bond villain Richard ‘Jaws’ Kiel with Bond girl Honor Blackman won star appearances on the Alan Titchmarsh Show and ITV Meridian.

Interviews with Pussy Galore star Honor covered the whole visitor spectrum – from Good Housekeeping to Classic Car Weekly – while further broadcast hits reached Wave, Heart and Express fm audiences.

Polymedia’s ideal mix of national and local coverage sent Beaulieu website hits soaring and brought fans queuing at the door for the weekend’s meet-and-greet event.

 

Choir

Lawyers tune up for music prize

We’ve helped spread the word about a group of singing lawyers who took part in a music competition.

The all-female choir from Blake Lapthorn, (now Blake Morgan after a merger) who have called themselves the Habeas Chorus, competed in the Southampton Festival of Music and Drama – and won!

Coverage in the local press ahead of the contest helped show the human side of the Southampton and Portsmouth-based firm. And three appearances on BBC Radio Solent were a treat for listeners as the choir sang live on air. 

 

Winning business

Public relations is about many things – increasing profile, positioning your organisation correctly, making sure your messages are getting through to the right people and securing coverage to support your business plan.

A combination of factors work together to change the way people think about your company and achieve your goals, whether that’s by increasing your audience reach or driving sales.

Often, however, you can draw a direct line between PR activity and increased business.

When a lawyer from our client Blake Lapthorn (now Blake Morgan after a merger) was approached by regional press in Hull to comment on a sex abuse case, we were asked to handle the enquiry to make sure it was handled sensitively.

Through carefully liaising with the press we were able to ensure that they got their story, and our client’s part in the case was recognised.

The result: the very next day, the law firm received three new inquiries from other alleged victims – proving how PR can have a direct effect on the bottom line.

Motoring towards a record

There’s a drive needed behind any campaign to keep the momentum going and to make the most of every opportunity along the way.

When the National Motor Museum, Beaulieu launched a collection of toy cars to stage a record-breaking attempt for the longest line-up in the world, it was our job to keep it on track.

We had to keep up the coverage to ensure the necessary 10,000 toy cars were collected at supermarkets across the region, spot the potential for ongoing stories and create a stream of coverage.

Destinations and day visitor attractions

It goes without saying that nurturing partnerships with key players in the tourism industry is essential to get our clients noticed . . . and keep them firmly in the spotlight.

As specialists in consumer PR, it’s our job to constantly come up with creative, result-driven campaigns to exceed their expectations and report back with the results.

Our longstanding relationships with clients are important as we become a valued member of their team. Our day-to-day contact with the media – off and online – is equally vital and that’s where we have the edge.

We are experienced in managing destination partnerships and understand the need for intelligent liaison, careful planning and the ability to ensure all members get their share. Excellence is at the heart of everything we do.

Facebook Friday

South coast holiday park Bunn Leisure wanted to increase page engagement and promote their holidays in an exciting way. We devised a sweepstake competition called ‘Facebook Friday’ where people could enter their email addresses for the chance to win a free weekend break. Participants could enter for three days before a winner was selected on Friday and winners would take their prize that evening.

In three days, 2,000 people had viewed the competition and 200 people had entered, with 18% new contacts for Bunn Leisure. Engagement rates on the brand’s social media channels increased by 44% over the two days the competition ran. The winner of the competition had a fantastic weekend and booked her next holiday for the following week.

The importance of CSR

As a business, you may be heavily involved in your local community – investing time, money and expertise into helping those around you.

A good programme of Corporate Social Responsibility (CSR) brings countless benefits to the community that you work in, shows a human side to your organisation and demonstrates that you care about good causes and the local area.

At Polymedia, we’re experts in developing strategic, effective CSR campaigns that result in positive coverage and cement your profile as a company that cares. It might be competitions in schools, fundraising for groups that align with your objectives, or events that help bring the community together.

We helped Blake Morgan get the message across about how seriously they take CSR by preparing their “Making a Difference” report, detailing for staff, clients and contacts how they had made an impact in the areas they work in throughout the year.

Support for Ben’s Heroes Trust

Romsey based charity Ben’s Heroes Trust approached us looking for some help towards increasing the awareness of the charity and the work that it does.

When Ben’s Heroes Trust launched its campaign to donate a library of iPads to children with cancer it was our job to create some coverage for the cause.

National and specialist press coverage

We worked together with Ben’s Heroes Trust to target national and specialist press and inform them of the fantastic event being run by the charity.

Among the results was coverage on the front page of the London Evening Standard which boosted overall awareness for the charity and the event.

Real time newsroom

To stay ahead of the game, you need to be leading the news agenda. Our team, which includes award-winning journalists, constantly monitor the news to act quickly on opportunities to help you hit the headlines.

We’re in touch with journalists from regional, national and specialist press, TV and radio who trust us to put them in touch with people in the know.

Whether it’s reacting quickly to breaking news with insightful comments that get to the heart of the issue, or putting you forward as an expert to take part in radio discussions, we can help position you as an expert in your field.

We work regularly with the national press, BBC radio, specialist publications and the regional media to ensure your voice is being heard when and where it matters most.

Roaring success of an event

Handling a press event and making it a roaring success needs fine tuning and when the National Motor Museum, Beaulieu, started Sir Malcolm Campbell’s iconic Sunbeam 350hp for the first time in 50 years we only had one chance.

It was a unique event which the award-winning attraction had been working towards for many years – and our job was to make the most of the one-off opportunity. We worked together with Beaulieu to put the right information in the hands of targeted media and liaised before, during and after the event to react quickly to press needs.

The result was a historic day which started with a broadcast on Sky News and ended with features on the BBC and ITV Meridian. Coverage in The Daily Telegraph, The Times, The Independent, the Daily Express, local and regional media plus radio broadcasts made it worthwhile . . . plus all the specialist motoring media coverage that followed.

A big thank-you to Sir Malcolm’s grandson and the National Motor Museum’s engineering team who gave back-to-back interviews to make it a success.

Jet powered PR

Getting the message out about your organisation isn’t just about making noise – it’s about choosing the right messages for the right platforms.

For Mark Turnbull, a high-flier in aircraft finance at law firm Blake Morgan, a campaign targeting specialist press and the luxury market is the right approach.

But for your company or service, it may be more appropriate to focus on mainstream press, online coverage or to spread the word through the power of social media.

We’ll carefully choose the right approach and devise a strategy that positions you where you want to be and delivers the results you’re looking for. There’s no one-size-fits-all approach – we’ll work closely with you to develop a bespoke plan that works for you.

Busy with a Twizy

The launch of the first destination’s fleet of Twizy electric vehicles with a comprehensive charge point network was a funky and innovative project to work on.

It captured the imagination of the national media and we’ll never forget the TV shot of a line-up of Twizys driving across the New Forest to the soundtrack of the iconic film The Italian Job!

A UK first deserved our full attention and that’s what it got for the best part of a year’s activity after a launch by VisitEngland’s Chief Executive. It provided the basis to promote the New Forest’s whole offering from accommodation providers to attractions.

Our highlights include the front plus three inside pages of the Independent’s Traveller magazine, with reviews in supermarket magazines, most of the national press, overseas publications and websites. The coverage just kept pouring in . . . and never ran out of juice.

Heritage arts

Reviving ancient shipbuilding at historic Buckler’s Hard is the passion of Mary Montagu-Scott, the daughter of Lord Montagu.

She has made it her task to help build a Shipwright School as an international centre of excellence on the banks of the Beaulieu River.

So when apprentices came on site and the unspoilt village came alive with the sound of ancient craftsmen’s skills, we made sure the media was there to hear it . . . and record it!

Blogs by Mary tell her vision of the work in progress, from the felling of oaks on the Beaulieu Estate to the landmark community barn-raising this summer which will literally hoist the building into position. The Shipwright School will deliver the revival of skills to ensure the future restoration and upkeep of the likes of HMS Victory and Warrior at Portsmouth Historic Dockyard. We are proud to play a part in that legacy.

Event management

One thing’s true – you won’t notice if an event goes well, only if it doesn’t!

Planning to the nth degree is vital, making sure that as many potential pitfalls are identified and rectified before the big day.

It will be the simplest of things that let any beautifully conceived event fall flat – and that’s not what you want to be remembered for.

Corporate social responsibility

The phrase corporate social responsibility (CSR) has become commonplace in the corporate world. Businesses must now show a commitment to the surroundings in which they work, whether that’s the environment, their communities or the regional/local economies.

Creative campaigns will help deliver results, increase brand awareness and have a positive impact not just on the communities, but on your teams too.

Crisis communications

Issues and crisis management planning ensure your business is equipped to respond professionally if the unlikely becomes the reality.

As a crisis unfolds the response to media and other audiences, if handled badly, can damage your brand – even break a business. It’s vital that businesses have strategies in place, a plan, crisis management training and experienced media handling expertise in case the worst happens.

Evaluation

Return on investment is key.  Each Polymedia client has a bespoke evaluation system.  Research, AVEs, total reach, web hits, bookings, promo codes or trackable phone numbers – we work with each client to produce an evaluation mechanism which responds to the business plan and objectives.

Photography and videography

They say a picture paints a thousand words.

Strong, creative photography and engaging videography are so important to get your brand noticed, whether you’re selling to the end user or a journalist or looking to engage on social media.

Stunning brochure shots, creative media pictures and clever videography will all make the difference when it comes to getting your story used, your brand engaged with and sales increased.

Copywriting

Who are you writing for, why and in what medium? It is crucial to understand this before you start thinking about words!

It is never just about putting words on a page. Setting the right tone and conveying the right messages might be achieved in different ways depending on your audience – are you speaking to consumers or referrers; are you writing a website, a press release or annual report? 

Traditional Media

Together with social media and online, traditional media is just one platform used to reach key audiences.

There are many different channels, such as regional, national, specialist, trade and broadcast, all bringing a multitude of opportunities to help deliver messages to a range of audiences.

Media Training

How you come across whether in print or broadcast can have a serious impact on your brand.

One poorly answered question, an unfortunate stumble – even the wearing the wrong tie – can deflect from what you’re saying and you may not get a second chance!

Stakeholder Engagement

Actively involving people who are or may be affected by a business or organisation’s activities can help to influence opinion when decisions need to be implemented.

Understanding who your stakeholders are is crucial. From neighbours and community groups to police and council officials, your stakeholders will be varied and will often need very different forms of language and approach.

Identifying risks, understanding processes, intuitive reasoning, clear effective messaging and listening as well as speaking are all critical to the success of any stakeholder engagement strategy.

Reputation management

These days your reputation can be attacked through a number of different channels. It’s not just about stories in the traditional  media, but in places such as online forums and websites, twitter, Facebook, TripAdvisor and more.

It is essential to monitor comments and respond to any criticisms or issues in an open and honest way. No one is immune from complaints, but if they are dealt with well, the negative can become a positive.

PR strategy and planning

Whether it’s high level stakeholder engagement, a fun consumer campaign, an internal communications programme or a brand reputation exercise; our approach is always strategic, intelligent, planned, creative and challenging.

It’s not simply about promoting you and making ‘noise’. Campaigns must tie back to your business plan and objectives –  to position you in the way you want to be perceived both now and in the future.

Social Media training

Whether you’re a social media beginner or a company looking to raise its game, we can develop a creative, strategic and effective social media campaign that gets results for you.

Thought Leadership

You have the expertise – we can help you set the agenda. Talk to us about how we can position you as a leader in your field, for example by giving you profile in influential specialist press.

Internal communications

It’s important to get your message out to the wider world – but it’s just as vital to make sure your staff are with you all the way.

We can help you regularly inform and motivate your teams by keeping them on top of your company’s news and by singing about your successes.

Online Media

From website design to targeted content for influential bloggers and attention-grabbing online advertising, we can help you develop an online presence that keeps your audience coming back for more.

Social media

Platforms like Facebook, twitter and LinkedIn are hugely effective ways of reaching your audience – but to get the most out of them, a considered social media strategy is vital.

Whether it’s through sparkling content, competitions or highly-targeted advertising, we can devise an imaginative campaign using the channels that suit your business best.

Website strategy, design and build

First impressions count – and your website is your window to the world. We make sure it’s doing its job by devising well-thought-out, effective sites that make you stand out from the competition.

Direct mail

Let us help you engage your target audience with highly-targeted, attention-grabbing direct mail that delivers results.

Advertising

Let us use our extensive experience of advertising and design to devise hard-hitting or subtly persuasive campaigns that suit your brand.

Creative design and print

We work with a team of designers to ensure your marketing collateral is modern, creative and most importantly designed to achieve strategic objectives.

We select a team dependent on your needs – professional and crisp for B2B clients, evocative and engaging for consumer, appropriate and cost-effective for not-for-profit. It’s our job to take the brief, challenge the thinking, project manage the process and deliver a suite of design and print which meets your objectives.

Brand development

Brand, that amorphous concept. As communicators, everything we do on your behalf strategically develops your brand, its tone and the values of your business. Over time a pool of awareness of that brand and all it stands for is created.

Visual identity, media relations, internal communications, training, marcomms – a strategic campaign identifies your key brand messages and ensures all activity you undertake reflects and reinforces those.

Marketing strategy and planning

Responding to your business plan, our marketing strategies are devised to specifically respond to the short, medium and long term objectives of the business. Devised strategically, planned meticulously, implemented creatively and evaluated intelligently… designed to deliver.

Evaluation

Return on investment is key.  Each Polymedia client has a bespoke evaluation system.  Research, AVEs, total reach, web hits, bookings, promo codes or trackable phone numbers – we work with each client to produce an evaluation mechanism which responds to the business plan and objectives.

Online and social media advertising

We deliver creative, highly-targeted advertising campaigns – whether you want to use twitter to boost your brand, develop your Facebook page or reach your audience online through website advertising.

Search Marketing

Make sure you’re seen where it counts with our search marketing services to help you increase your visibility online.

Website strategy, design and build

First impressions count – and your website is your window to the world. We make sure it’s doing its job by devising well-thought-out, effective sites that make you stand out from the competition.

Direct mail

Let us help you engage your target audience with highly-targeted, attention-grabbing direct mail that delivers results.

Advertising

Let us use our extensive experience of advertising and design to devise hard-hitting or subtly persuasive campaigns that suit your brand.

Creative design and print

We work with a team of designers to ensure your marketing collateral is modern, creative and most importantly designed to achieve strategic objectives.

We select a team dependent on your needs – professional and crisp for B2B clients, evocative and engaging for consumer, appropriate and cost-effective for not-for-profit. It’s our job to take the brief, challenge the thinking, project manage the process and deliver a suite of design and print which meets your objectives.

Brand development

Brand, that amorphous concept. As communicators, everything we do on your behalf strategically develops your brand, its tone and the values of your business. Over time a pool of awareness of that brand and all it stands for is created.

Visual identity, media relations, internal communications, training, marcomms – a strategic campaign identifies your key brand messages and ensures all activity you undertake reflects and reinforces those.

Marketing strategy and planning

Responding to your business plan, our marketing strategies are devised to specifically respond to the short, medium and long term objectives of the business. Devised strategically, planned meticulously, implemented creatively and evaluated intelligently… designed to deliver.

Evaluation

Return on investment is key.  Each Polymedia client has a bespoke evaluation system.  Research, AVEs, total reach, web hits, bookings, promo codes or trackable phone numbers – we work with each client to produce an evaluation mechanism which responds to the business plan and objectives.

Online and social media advertising

We deliver creative, highly-targeted advertising campaigns – whether you want to use twitter to boost your brand, develop your Facebook page or reach your audience online through website advertising.

Search Marketing

Make sure you’re seen where it counts with our search marketing services to help you increase your visibility online.

Travel, leisure and retail

We work with travel operators, holiday destinations, attractions, activity centres, global retailers, supermarkets and hotels to raise profiles – putting you ahead of the competition and ultimately delivering to the bottom line.

Corporate

Our experience of the corporate and B2B market is extensive, working in sectors such as financial services, legal, property and retail.

Specialising in every aspect of strategic and integrated communication, Polymedia PR campaigns are devised to dovetail with your business plans – to sell, to position, to persuade.

Consumer

Working with consumer brands across a variety of sectors, including holiday parks, hotels, retailers, museums and destinations, we deliver integrated campaigns that are creative, engaging and devised to respond to business objectives.

Not-for-profit and education

Working extensively and strategically with national and local charities, schools, universities, museums and sports clubs, we get voices heard and messages delivered to the right audiences to make a real difference in meeting their objectives.

Utilities, waste and public sector

Not always the easiest sector to make engaging – but we harness the power of media relations, creative design, social media, video and photography and digital marketing to devise highly creative campaigns for councils, waste and recycling organisations, transport and water companies. 

Property and construction

Understanding the property market and the issues affecting it has won us a hard-earned reputation for working across this sector with housebuilders, developers, commercial property agents, estate and lettings agents, planners, structural and civil engineers and architects.

We are also specialists in handling controversial planning consultations.

Technology

Our experience providing PR support for major technology resellers, managed service providers and companies at the cutting edge of gaming and consumer technology makes us ideally placed to help your technology brand reach its intended audience.

Professional services

Our team has extensive experience working in professional services sectors including legal, accountancy, insolvency and engineering. We can help promote your services, position you as leaders in your field and win clients. 

Instagram to launch new business pages

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  • Date:
    June 10, 2016
  • News

This week brought great news for businesses: Instagram has officially announced the launch of new tools, including new business pages and Insights. These updates are set to be rolled out first in the USA and will be available everywhere by the end of the year. We can’t wait!

 

So what will the main changes be?

  • There will be a designated tool for small businesses, allowing them to advertise on the platform which has been largely dominated by bigger businesses until now.

  • Contact buttons will be added to business profiles, allowing customers to contact businesses directly through the Instagram platform.

  • Companies with a business profile will be able to decide how they wish customers to get in touch, adding email addresses, [...more]

Cracking the code for KLM

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  • Date:
    June 5, 2016
  • News

When the airline KLM needed a soaring campaign to announce its new routes to the world, Polymedia gave hundreds of people chance to win flights on a code machine as part of an integrated campaign.

Our specialists developed an eye-catching, integrated series of high-profile events including visual stunts, broadcast, social media and regional press to create a huge buzz.

The brief was to let potential passengers know about KLM’s new twice-daily flights from Southampton Airport to Amsterdam, from where travellers can easily fly on to anywhere in the world.

The campaign was built around the concept of IATA (International Air Transport Association) codes – sets of three letters that are used around the world to identify airports.

Based on Southampton’s SOU airport code, the [...more]

Polymedia’s Social Media Update

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  • Date:
    June 3, 2016
  • News

Throughout the past month, social media networks have created a number of updates to enhance user experience. At Polymedia we’ve pulled together an overview to keep you updated on all of the latest news and developments.

The latest Polymedia social media update includes news on Facebook updating its live features and Instagram introducing new analytical insights – watch out for our next update coming soon.

 

Facebook Introduces 'Live Video'

Facebook's desktop application recently received a new addition in the form of ‘Live Video’. The feature which appears on Facebook’s desktop sidebar lets users browse live streaming videos on a world map. The map has blue dots which represent live videos - the bigger the dot, the more viewers the video has. While the current updates are still [...more]

Facebook to add a panoramic picture feature

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Facebook have announced that they will be introducing 360 degree photos to newsfeeds within the next few weeks.

Users with 360 degree cameras will now be able to upload their pictures to Facebook and friends will be able to explore it by tilting their phone or dragging the image with their cursor.

While 360 video has been available to users since last September the new photo platform is far more user friendly, allowing anyone with a 360 camera to share their content, as opposed to the specific equipment needed for 360 video.  

The new feature is part of a larger aim to encourage users to see Facebook as a platform of exploration and discovery, offering a far more immersive experience than ever [...more]

Twitter to stop counting photos and links

Twitter update

  • Date:
    May 17, 2016
  • News

After a flurry of recent social media announcements, the next two weeks could bring further changes for Twitter after an insider said that they are preparing an update meaning that links, photos and other media will no longer count against the 140-character limit.

The main attraction of Twitter has always been the limited amount of information being shared in each post, encouraging user creativity. However, Tweeters have long been held back by photos and links using up valuable characters.

This news comes in light of recent rumours suggesting that Twitter may be looking to scrap the 140-character limit altogether in an effort to encourage flexibility after the company has seen its share price decline by more than 70% over the past [...more]

Hashtag Campaigns: A Polymedia Guide

# Campaign

Hashtag Campaigns

Hashtags can be a great way to engage with followers on the proper platform, and to introduce new products or services, and gain traction for an event.

 

The basics

  • Hashtags make it easier for people to find and follow discussions about brands, events, and promotions.

  • They are like keywords, which enable easier searching.

  • They can occur anywhere in a tweet – at the beginning, middle or the end.

  • A fitting hashtag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty.

  • Hashtags first became popular on Twitter but have spread across all social media platforms.

  • Individuals can expect to see up to 100% increase in engagement by using hashtags, whilst brands can see a 50% increase.

 

Trending

The importance of content

The importance of content

Everyone talks about content these days.

Content costs, takes time to produce and - if it goes wrong - costs even more time and money to put right. Maybe that’s why so many businesses feel they can either do without it or do it themselves.

But content is what attracts people to your product. It’s what persuades people to choose your goods or services over your rival’s. It’s what keeps people coming back to your website, because high-quality, informative, entertaining content is what keeps Google coming back to your website and ensures that your name, or that of your company, ranks highest on the page.

Content is the words and pictures on your website, on your blog, on your Facebook and Instagram pages. [...more]

Regional coverage is key to escape room game   

  • Date:
    March 9, 2016
  • News

Getting the right messages to the right people is the driving force behind any campaign – and sometimes that involves keeping it regional.

Polymedia has been working with The Real Escape, a new live “locked room” game that is due to open in the heart of Portsmouth on March 19.

First, we devised the company’s messaging, website copy and marketing materials in the run-up to the opening month.

Then, knowing that their audience was likely to be made up of people in Portsmouth and the surrounding area, Polymedia devised a highly-targeted, locally-focused strategy aimed at building buzz ahead of the opening.

A mixture of organic and boosted posts on Facebook quickly reached thousands of people, with users tagging friends to tell them about the [...more]

Facebook update for business users

  • Date:
    February 26, 2016
  • News

Have you noticed the latest social media changes yet? … we have.

Facebook has been quietly market-testing the latest craze ‘Reactions’ since October and officially launched the feature this week. Accessed by using the existing thumbs-up button, these five emoji-like stickers enable users to react to posts and photos beyond the normal ‘like’ option.

A conscious choice has been made by Facebook to veer away from any ‘dislike’ options, fearing that it could in fact lead to significant problems both for the site itself and its users. Having a thumbs down option could potentially lead to a reduction in Facebook use, as users could ‘dislike’ anyone, potentially leading to less comfort when posting.

This new feature has been long awaited by users, but [...more]

Social contagion in Social Media

  • Date:
    February 23, 2016
  • News

Social media is a powerful tool for spreading good news, brand messages and happy feelings. But there is a dark side – and what happens if the message is negative?

In his book ‘So You’ve Been Publicly Shamed’ journalist and author Jon Ronson looks into the nature of public shaming, tracing it back to its primitive roots and revealing what he believes to be the motivation behind it, in turn he looks into the theory of crowd behaviour.  

Public shaming and in particular the theories surrounding social contagion, where ideas or beliefs are spread through networks in the same way that an infectious disease would be, can be traced back as far as the 1890’s with Gustave Le Bon writing his [...more]

Easter bunnies arrive early for surprised Selwood drivers

  • Date:
    March 22, 2016
  • News

These cheeky bunnies had staff at pump rental specialists Selwood hopping around after they hid in hoses and hitched a ride from Sussex to London.

The rabbits sneaked inside hoses that had been delivered with Selwood pumping equipment to the Crawley depot of transport firm BP McKeefry in Radford Road, Crawley, West Sussex.

They were still snuggled up when staff from Selwood’s branch in Charlton, South London, came to pick the hoses up.

The stowaway bunnies kept themselves tucked away as the lorry made its way to the Selwood Penhall Road in Charlton – and only hopped out when the hoses were being unloaded at the other end.

Selwood drivers then had to chase them round the car park to catch them so [...more]

Bunn Leisure is top UK holiday park

  • Date:
    February 17, 2016
  • News

Bunn Leisure, the largest independent holiday village in Europe, will be opening its doors to holidaymakers on March 11 – perfect for those looking for a great British holiday by the sea.

To capitalise on the booking rush, Polymedia sent a series of press releases to the tabloid media about Bunn Leisure’s 2016 deals, and the Daily Mirror and Sunday People both featured the park in their best holiday park round-up’s this month.  

As well as press, Polymedia have implemented a rolling social media plan to promote the breaks and supported this with advertorial in the regional media.

Find out more about Bunn Leisure on their [...more]

Love is in the air

Polymedia created a multi-platform, bespoke romance campaign for The New Forest in time for Valentine's Day - including, among other features, the top 10 romantic locations to visit.

Feeling romantic? Take a look at our suggestions of where to go:

10 romantic New Forest locations

Perfect for a Valentine’s break or a Leap Year proposal - take the object of your affection to the most romantic place in Britain - The New Forest. Bursting with breath-taking views, beautiful places to stay, great food to eat and secret spots to spend time with the one you love most, the New Forest is perfect for making romantic memories…

- Grab a photo beside the road-sign in the village of Lover (Ok, it’s pronounced ‘Lowver’, but [...more]

Good Salon Guide appoints Polymedia

  • Date:
    February 11, 2016
  • News

The Good Salon Guide, the only nationwide guide to quality standards in hairdressing and beauty in the UK and Ireland, has appointed Polymedia to implement an integrated PR and marketing campaign in 2016.

Used by both consumers and industry professionals, the Good Salon Guide has become a leading platform within the hair and beauty world and plays host to more than 2,000 salons nationwide.

The Guide’s new website will launch in March 2016 and as well as a press and social media campaign, Polymedia will manage all proactive communications.

To find out more about the Good Salon Guide head to its current website or visit their Facebook and [...more]

Polymedia’s social media update

  • Date:
    February 5, 2016
  • News

Throughout the past month, social media networks have created a number of updates to create better user experiences. At Polymedia we've pulled together an overview to keep you updated on all of the latest news and developments in one handy place.

The latest Polymedia social media update includes news on Facebook giving’s more power to users, Pinterest’s video advertising and WhatsApp for business – keep an eye out for our next update coming soon.

 

Facebook feature benefits businesses

It’s no secret that Facebook has ambitions to rival Google as a one-stop search engine, and a new update takes steps towards that goal. Now, the social platform has quietly launched Facebook Professional Services – essentially a searchable directory of local businesses that have [...more]

Tiller girl turned Hampshire hotelier Avril Owton celebrates 40 years in business

  • Date:
    February 2, 2016
  • News

Polymedia were set the task to interview Avril and discover the ins and outs of going from a Tiller girl to working her way up to a Hampshire hotelier. Polymedia went on to secure coverage across a number of publications.

In 1991, disaster struck: her husband died of a heart attack and she was left to take on the Cloud hotel with little money therefore borrowed heavily from the bank. Luckily the investment paid off – the Cloud’s profits increased by 800 per cent and Avril became Hampshire Businesswoman of the Year in 1995.

To read more about Avril’s story click [...more]

National front page coverage reaches millions

  • Date:
    January 27, 2016
  • News

Millions of readers in print and online learned about the work of BL Claims Solicitors after Polymedia secured the front page of the Daily Mail for a story about the failings of medical telephone hotlines.

The Mail had been leading the news agenda on the issue of out-of-hours telephone services one-year-old William Mead died because a call checklist failed to diagnose his fatal condition.

Polymedia secured a follow-up exclusive around the case of four-year-old Chloe Welch, who died in similar circumstances after a call with an out-of-hours GP service south-east London failed to diagnose that she had appendicitis.

Journalists from the Mail interviewed Chloe’s parents and their solicitor Ruth Powell, head of the London-based Clinical Negligence team at BL Claims Solicitors.

The story led [...more]

Broadcast hits reach thousands

  • Date:
    January 26, 2016
  • News

Radio is one of the most powerful media when it comes to reaching a wide audience - and the Polymedia team are specialists at spotting and securing broadcast opportunities.

Employment law expert Tim Forer (pictured) of the law firm Blake Morgan had the ear of listeners in a 30-minute slot on BBC Radio Solent after we arranged for him to go on our to talk about Seasonal Affective Disorder (SAD) and other hot issues facing employers in 2016. 

The session included a phone-in for employees and businesses to take advantage of Tim's extensive knowledge of employment law by having their own questions answered.

In the same week, his colleague Christine Plews, a partner in the firm's Oxford-based family law team, took part in a similar slot on [...more]